Ecosure
B2C E-commerce
Sustainability
Year
2023
Duration
6 Weeks
Team
3 People
What?
It's an eco-commerce platform promoting a sustainable lifestyle by transforming everyday product use.
Why?
Ecosure promotes nature conservation and a circular economy, aiming to shift consumer habits towards eco-friendly choices by making sustainable living accessible and rewarding.
How?
Ecosure upholds strict sustainability standards, rewarding customers
and manufacturers with
badges for a transparent, trustworthy shopping experience.
Buyer Side
Interface
Home page
Product purchasing page
Order confirmation page
*Created by my colleagues
Seller Side
Interface
Home page
Product entry page
Certification page
*Created by me
Initial information architecture to determine the platform's features and their organization.
Information Access
Community Building
Open-source Learning
About
Overlaps
Unique Selling Proposition
Commerce
Community
Education/Learning
Help
Bio of the company
Buying
Collaboration
Educators
Helpline
Mission/Vision
Selling
Events
News
Get in Touch
Processes
Barter/Exchange
R&D
Team
Material Sourcing
Brand Identity
Homepage
Personal Interest
Bigger Problem
User Feedback
Sustainable Farming
Practices
Educating crop growers on modern farming techniques, compensating them fairly, and ensuring these practices persist for future generations.
Information and Knowledge Access
Disclosing earnings and expenditures to enhance transparency and promoting an open-source platform that fosters self-directed learning.
Community, Collaboration & Contribution
Partnering with local communities and involving users in a system where each consumer decision benefits the local community.
Values that laid the foundation of our eco-commerce platform
Buyer Side
Eco-conscious consumers struggle to consistently
find and purchase authentic eco-friendly products
and lack a trusted platform to connect with
like-minded individuals who share their values.
Seller Side
Sustainable sellers face challenges in accessing a dedicated marketplace to effectively market their
eco-friendly products to a targeted audience,
which hinders their business growth.
Primary Stakeholders
Problem Statement
There is a need for a digital marketplace dedicated to nature conservancy values that provides visibility to
small-scale manufacturers in this competitive landscape.
A platform that assures consumers that products sold by these manufacturers and their claims are legitimate, ensuring that purchases made are for a healthy cause.
Marketplace
Visibility
Legitimacy
Background
Usability testing
I had the opportunity to present early concepts to three individuals who closely represent the primary stakeholders: an entrepreneur, a fashion designer, and an enthusiast of home remedies for body care.
Prompt 01
As a first time user find your way to create a new profile for yourself.
Prompt 02
As a returning user create a new product listing in your existing list.
User feedback
"It's nice and clean, I'm used to apps like these where I can easily sign-up with my Gmail account"
"I'll give you a minus for not showing me the button correctly"
"This is very nice and easy, even your mom can do it"
"How sure are you of these calculations?"
(TL) Self | (ML) Suchita Chanda | (BL) Vrinda Baweja | (BR) Aashima Sharma
Credits
Learnings
Key takeaways
Utilize design systems instead of creating from scratch
Create compelling introductions to grab attention
Build on your users' previous experiences with other apps
Consider providing instructions for first time users
Make info clear for people and eliminate guesswork
Happy Path
01
Onboarding and sign-up for a first-time user.
Wireframe
In this group project, I focused on
the seller side of the platform, and identified two happy paths that showcased the product's look &
feel, and functionality from a manufacturer's perspective.
Happy Path
02
Creating a product entry in an existing list for a returning user.
UI Exploration & Visual Identity
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#F8F0EE
#FE7E41
#FFD25D
#121212
#97A864
#BFA292
#9F90F1
Aa
Body
Rubik Regular
Rubik Semi-bold
Aa
Heading
Baloo 2 Medium
Ideation
Home
01
One consolidated platform
Everything a seller needs is organized into three main categories: listings, which track items currently being sold on the platform; accounts, which display profits and the performance of the online presence; and Ecosure stats, which monitor the reduction in carbon footprint since the seller started using the platform, highlighting each product's environmental contribution.
Onboarding
02
Introduction to our values
Ecosure demonstrates its commitment to a greener planet right from the time you take your first steps on our platform. Our marketplace features only healthy and green products, upholds business transparency, and makes knowledge accessible to all. With every purchase, users can monitor industry metrics to observe the tangible progress being made towards a more sustainable future.
Efficient SEO
03
Find products easily
Ecosure offers text and image-based search capabilities. Sellers are encouraged to be transparent about
their product ingredients, use relevant keywords to enhance discoverability, and upload multiple clear photographs of their items. Consumers might search for a specific ingredient or use a photo they found elsewhere, which could lead them directly to your products.
Base Certification
Ecosure Delivery
04
Thoughtful logistics
& certification
As designers, we think systemically. If green transport options exist, why not utilize them for the greater good? Ecosure delivery ensures fewer, optimized trips, green packaging, and the use of electric vehicles.
Sellers must obtain certification to sell products on our platform. The base certification process is quick and easy, conducted through our app, ensuring your products meet our minimum standards and comply with our commitment to customers.
Unique Selling Proposition
05
Certifications are crucial to Ecosure's filtration process for guaranteeing the trade of genuinely healthy products.
A "base certification" provides instant results from your ingredient list, allowing you to go public. "Intermediate and advanced certifications" demand more time and resources but offer greater customer reach and benefits.
Base Level Certificate
Instant
Verification Timeline
Visibility
Green Cycle Emblem
Safe-Harbor Certification
Intermediate Level Certificate
1 week
Verification Timeline
Visibility
Pure Harvest Seal
Eco-Craft Seal
Recycle-Ready Seal
Kind-Heart Assurance
Advanced Level Certificate
More than 1 week
Verification Timeline
Visibility
Pure Energy Seal
Fair-Craft Pledge
Light Footprint Badge
Expected Impact
Incentivizing visibility through certification strengthens sellers' commitment to sustainability.
Clearly displaying these certifications also reassures buyers, enhancing their trust and confidence in the platform's genuine dedication to the environment.
Visibility
Transparency
Sustainability
Solution
Origin - Punjabi
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Meaning
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